What does cinnamon, coriander and oregano have to do with PowerDock 4? I’m so glad you asked.
When we originally conceptualized our PowerDock 4 multiple charging bases, we considered some different ways to lay out the device. Here’s some early sketches that we reviewed with a small focus group.
The group studied each design while picturing their iPods and iPhones docked within. The majority of them chose D as the best layout. Why?
They compared it to a spice rack, noting that you would be able to see each iPod’s display clearly. They added that this format would also allow for quick and easy removal.
The new PowerDock was born soon after based on the simple comparison of your typical spice rack.
(Photo by: TheatricAl)