Oct3 | 2012
categories: Fashion, Fun, New, Stuff We Love | tags: , ,

My grrrl crush on Rookiemag.com

Maybe it’s because I recently watched my daughter participate in a moving candlelight ceremony commemorating the 100th anniversary of Girl Scouts and its founder, Juliette Gordon Low. Maybe it’s because I have a pre-teen daughter and teenaged son who are navigating their most fragile and formative years. Maybe I wish I were a teenager again (only with the worldview I have now). Maybe it’s because I saw a clip of Tavi Gevinson on Jimmy Fallon and fell in love with her precocious self-assurance.

Whatever the reason, nostalgic or feminist, I have a huge girl-crush on Rookiemag.com – an online magazine – and its editor and writers, and I think it’s important for women of all ages to read.

photo by Tavi Gevinson

Rookiemag.com is a more accessible, thoughtful version of the Xeroxed zines inspired by the Riot Grrrl movement in the early ‘90s. Style-conscious, honest, witty and poignant, rookiemag.com was founded by then 15-year-old Tavi Gevinson following the popularity of her fashion blog. Posts are made in three daily installments, “After School Special,” “Dinner Time” and “Sweet Dreams,” featuring writing, photography, illustrations and videos. While no subject is off-limits, each month brings a new theme. Last month was Drama, this month is Play, and next is Invention.

But why do I find its content so riveting? (Other than I wish my teenaged self had been friends with all the young women who write for it.) Ann Magnuson’s words in the foreword of A Girl’s Guide to Taking over the World: Writings from the Girl Zine Revolution sum it up pretty well:

“When I think of how much benefit my teenage self could have gained from the multitude of zines that have proliferated over the past decade, I weep for all the lost potential. Except for Joan of Arc and Anne Frank, the thoughts of teenage girls have rarely been taken seriously.”

If you could send online or IRL content to your teenaged self, what would it be?       –^AshleyW

photo by Eleanor for rookiemag


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