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Crayola and Griffin Unveil Crayola Paint & Create™ App for iPad, Now Available at the App Store

Tap, swipe, and paint with fingers, with more than 40 interactive activities in a world of animation and color

Nashville, TN / Easton, PA – October 18, 2011 – Crayola, whose products have inspired creative expression in children for more than 100 years, and Griffin Technology, one of the world’s foremost creators of innovations for everyday life, have rolled out a new Crayola Paint & Create app, which brings hours of activities, coloring, and painting to the iPad.

“Griffin’s partnership with Crayola is just beginning, with many more kid-friendly apps and accessories slated to launch in months to come,” said Mark Rowan, President of Griffin Technology. “The Crayola Paint & Create app is a natural progression from our first app, Crayola ColorStudio HD™. It continues to give children a way to create masterpieces on the iPad, while boasting additional activities and interactive coloring features.”

"The iPad is very much a part of kids’ play time today, just like the Crayola crayons, markers, and paints they use to express their original ideas,” said Warren Schorr, Crayola Director of Licensing. “We combined our Crayola colors with Griffin's digital expertise to create an exciting new way for children to color, paint and express their creativity."

Crayola Paint & Create provides hours of play time with more than 40 activities, including games, puzzles, mazes, color-by-numbers, dot-to-dots, and more. When kids use Crayola Paint & Create, their fingers become colored pencils, paint brushes, crayons or markers. They bring coloring pages to life, with motion and sound effects that add to the fun. Kids can color in animated pages, or generate their own works of art from a blank canvas. All artwork can be saved to the gallery, e-mailed, uploaded to Facebook, or printed out.

The Crayola Paint & Create app can also be used in conjunction with the iMarker™ included with Crayola ColorStudio HD. The press of a button turns on iMarker mode, enabling the Crayola Paint & Create app to recognize input from the iMarker rather than from finger swipes.

The Crayola Paint & Create app for iPad is available at an introductory price of $2.99 from the App Store, itunes.apple.com. Ongoing updates will deliver new pictures and activities.

For more information about Griffin Technology, please visit www.griffintechnology.com.

About Griffin Technology

Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.

About Crayola

Crayola has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly line in 1903. Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creative and inspired children. We unleash the creative originality that exists in every child with colorful, innovative tools that transform the wonder of the imagination into visible form.

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