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Draw, Color, and Discover with Crayola, Barbie® and Hot Wheels™

Now available for iPad – Two new editions for Crayola ColorStudio HD multi-activity drawing app that brings Mattel Brands Barbie® and Hot Wheels™ to life

Nashville, Tenn. — May 14, 2013 — Griffin Technology, one of the world’s foremost creators of innovations for everyday life, announces the availability of Crayola ColorStudio HD Barbie® and Hot Wheels™ app editions. These new apps for these favorite and iconic children’s brands blend creative coloring activity with mobile technology.

Crayola ColorStudio HD Barbie® Edition features fun and creative ways for girls to interact with Barbie® and her friends. The Hot Wheels™ Edition features thrilling Hot Wheels™ vehicles. These new apps keep young artists entertained for hours with animated coloring book pages that move and react while being colored.

Bring Barbie® and Hot Wheels™ to life on the iPad with five interactive books and 30 animated coloring pages. Children can color line art with animations, music and sound effects. Each app unlocks limitless play with coloring books that feature the Crayola color fan with 64 crayons, 24 colored pencils, 10 markers and an eraser. Artwork can be e-mailed, uploaded to Facebook and printed directly from iPad to any AirPrint-enabled printer.

Both apps are compatible with Crayola ColorStudio HD iMarker, an intelligent digital stylus that looks and feels like a Crayola marker, but interacts with the iPad in ways ordinary styluses can’t. Though not required, iMarker has the added benefit of palm rejection, a feature that prevents unwanted markings when a child's hand rests on the touchscreen while drawing.

The ColorStudio HD iMarker is available at major retailers and online at www.griffintechnology.com/crayola/colorstudiohd and the new Barbie® and Hot Wheels™ ColorStudio HD apps are available at an introductory price of $2.99 from the iTunes App Store.

For additional information about Griffin products, visit www.griffintechnology.com.

About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.

About Crayola
Crayola has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly line in 1903. Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creative and inspired children. For more than 120 years, the company carried the name of its founders, Binney & Smith, until 2007 when the company changed its name to Crayola. A Hallmark subsidiary, Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Crayola helps unleash the creative originality that exists in every child with colorful, innovative tools that transform the wonder of the imagination into visible form.

About Mattel
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

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