Griffin Press Room
Draw, Play and Discover with Griffin and Crayola’s New Kid-Friendly Accessories and Apps at CES 2013
Crayola Light Marker brings magic to the digital experience – Draw in the air and watch as artwork miraculously appears on the iPad
Las Vegas, NV — January 6, 2013 — Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and Crayola, whose products have inspired creative expression in children for more than 100 years, are excited to announce new ways for young artists to create digital masterpieces using cutting-edge mobile technology.
“We take pride in developing new and exciting technology for young artists,” said Mark Rowan, President of Griffin Technology. “Crayola Light Marker allows children to create digital works of art in a totally new and colorful way that has never been done before.”
“The new Crayola Light Marker is a wonderful example of Crayola's creative play in the digital landscape,” said Warren Schorr, Head of Crayola Licensing. “We are very proud of our ongoing partnership with Griffin Technology which ensures growth and innovation in this ever evolving area.”
Crayola Light Marker is an entirely new digital play experience for the 21st century. A glowing marker-shaped pen combined with a multi-activity app brings hours of playtime, coloring and painting to the iPad. Young artists can now draw in the air and the Light Marker’s movement will be detected and interpreted by the iPad’s front-facing camera to magically showcase art and drawings on the screen. The Light Marker app includes multiple activities such as Dot to Dot, Paint Splatter, Coloring Pages, Puzzles, Hide ‘N Seek, and Free Draw. Crayola Light Marker will be available at select retailers this spring for $29.99 and the Light Marker app will be available for free from Apple’s App Store.
Protect, play and travel with your iPad using Crayola Digital Activity Center. This activity center is kids’ one stop shop for all Crayola digital play. Durable canvas material combined with a cushioned back is perfect for kids’ laps. The Digital Activity Center works with and without the iPad. When holding the iPad, the built-in screen cover shields the iPad, while leaving access to its headphone jack, front-facing camera and dock connector. Without the iPad, it becomes a functional lap desk with a hard coloring surface and dry-erase board. Complete with a built-in handle and storage pocket for crayons, markers, ColorStudio HD, and DigiTools. This is the ultimate activity center to inspire creativity while using your favorite Crayola apps, such as Silly Face Swaps, Lights, Camera, Color!, Paint & Create, and ColorStudio HD. Crayola Digital Activity Center is now available at store.griffintechnology.com/crayola-digital-activity-center for $39.99.
Crayola Color & Play Workstation is perfect for tabletop creativity with kids’ favorite Crayola apps. Kids can color, create and play with this all-in-one iPad workstation that includes a built-in carrying handle and three storage cubbies for their crayons, markers and digital coloring tools like ColorStudio HD and DigiTools. Set up is easy, just flip open the lid and tuck the iPad inside Color & Play Workstation. The iPad snaps in securely on all sides, giving access to the headphone jack and home button, and is easy to remove when children finish coloring. Kids’ can use a variety of their favorite Crayola apps with Color & Play Workstation, such as ColorStudio HD, Silly Face Swaps, Lights, Camera, Color!, Paint & Create, and DigiTools. Crayola Color & Play Workstation will be available this spring for $19.99.
New Crayola-inspired coloring apps keep young artists entertained for hours. Crayola ColorStudio HD Barbie Edition stars Barbie and her friends while the Hot Wheels Edition features awesome Hot Wheels vehicles. Each unlock limitless play with coloring books that feature amazing digital Crayola crayons, markers, animation, sound and music. Crayola ColorStudio HD Barbie Edition and Hot Wheels Edition will be available later this month for an introductory price of $2.99 at Apple’s App Store.
Both apps are compatible with Crayola ColorStudio HD iMarker, an intelligent digital stylus that looks and feels like a Crayola marker, but interacts with the iPad in ways ordinary styluses can’t. The ColorStudio HD iMarker is available at major retailers and online at store.griffintechnology.com/crayola-colorstudiohd.
Griffin Technology’s 2013 line-up will be on display at CES 2013 in the LVCC North Hall, at Booth 5212.
To schedule a meeting with Griffin’s Public Relations Director, Jackie Ballinger Anderson, at CES, contact Madison McClymonds at MadisonMcclymonds@maxborgesagency.com or at 305-374-4404 x 146.
For more information about Griffin Technology, visit www.griffintechnology.com.
About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.