Griffin Press Room
Drop Protection Meets Self-Expression with Griffin’s Identity Cases
Featuring a two-piece design that protects from 4-foot drops, Identity cases are available in a multitude of unique designs
Nashville, Tenn. – May 22, 2014 – Griffin Technology, one of the world’s foremost creators of innovations for everyday life, introduces its line of Identity cases for iPhone 5/5s,
a collection of slim and protective two-piece cases with hundreds of hot looks to suit everyone’s style.
"We know your phone case is a reflection of your personal style," said Amy Fielder, Cases Category Manager at Griffin Technology. “Our Identity collection was created with this self expression in mind. With so many design options to choose from, users can find the perfect case to suit their personality without sacrificing the protection they need.”
Slimmer than rugged cases yet more protective than shells, Identity’s two-piece design offers the best of both worlds with its protective bumper and low-profile back plate. The hybrid bumper combines shock-absorbing rubber with a hard plastic frame to protect the iPhone from 4-foot drops. Raised edges protect the front screen and edges from chips and scratches.
Identity offers not only superior protection but also a wide-array of back plate options for users to express their personal style with graphic patterns, colors and tactile materials like graphite. The Identity collection also includes functional options like Identity Mirror and Credit Card. These cases feature a mirror or wallet built into the back plate for maximum convenience in a slim form factor. Users with two or more Identity cases can take advantage of Identity's two-piece design by interchanging back plates and bumpers.
Griffin also offers the Identity Custom Case Builder on their website, which lets users choose from even more designs and colors. Customers can purchase any number of back plates, bumpers and screen protectors to build their own collection of self-expressive looks. Start building your own collection of stylish cases today at store.griffintechnology.com/custom-identity-for-iphone-5-5s.
Griffin’s Identity phone cases range from $24.99 to $34.99 and are available at store.griffintechnology.com/identity. Identity Custom Case Builder components range from $9.99 to $19.99 each. Check out how drop protection meets self expression in our latest video: http://youtu.be/-3wpsvLTIvQ, and for more information about Griffin Technology’s products visit griffintechnology.com.
About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter @griffintech.