Griffin Press Room
Griffin and MTV Partner to Roll Out a Bold, New Line of Cases for iPhone 5 and 4/4S
New line-up features dynamic designs branded with the iconic MTV logo
Nashville, Tenn. – July 29, 2013 – Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and MTV, the world’s premier youth entertainment brand, debut a new line of cases for iPhone 5 and iPhone 4/4S. The collection is inspired by today’s hottest trends and is the first introduction from the Griffin + MTV partnership.
“MTV has been a worldwide leader in music, pop culture and entertainment for decades, and we’re honored to be working together,” said Erica Kyle, Youth Product Line Manager at Griffin. “By combining our strengths, MTV’s trendsetting, pop-culture savvy with Griffin’s expertise in the consumer technology space, the resulting line of case designs are reflective of today’s hottest trends.”
"Mobile devices are a large part of our audience's world, and we're excited to partner with Griffin to create a wide range of bold new case designs," said Lisa Silfen, Senior Vice President of MTV Program Enterprises.
Customers can choose from a variety of unique, bold designs at griffintechnology.com/mtv for $29.99 - $34.99 each. Free wallpapers, specially designed to match the Griffin + MTV case collection for iPhone 5 and iPhone 4/4S, are available at griffintechnology.com/wallpapers. A free music download of ”Heartbreak” by Dinner & A Suit will be included with all case purchases for a limited time only.
About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com