Griffin Press Room
Griffin + Chilewich Expand Collection of Stylish, Woven Cases for iPhone
Griffin and Chilewich explore how technology, interior design and materials can
work together to create new and beautiful mobile accessories
Nashville, TN – May 3, 2012 – Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and Chilewich | Sultan LLC, the design innovator of modern vinyl textiles, today announce the expansion of their collaboration with the introduction of Elan Form Chilewich, Rib Weave, for iPhone 4/4S.
The new collection features Chilewich’s Rib Weave vinyl, a chunky, textural weave of flat, dry colors that has a natural feel despite its durable, synthetic material. A sturdy and impact-resistant Griffin-engineered shell provides the foundation of the case. Chilewich’s Rib Weave is wrapped around the shell, resulting in a case that is both rugged and beautiful. The low-profile case design accommodates most charging docks and is easy to keep clean.
“As lines between fashion and technology blur, Griffin is at the forefront, with mobile accessories that are truly an extension of one’s individuality,” said George Campbell, Director of Industrial Design at Griffin. “With this partnership, Griffin and Chilewich can showcase modern textiles in a way that is both stylish and functional.”
The first Griffin + Chilewich accessory, Elan Form Chilewich, Mini Basketweave, for iPhone 3GS, launched in November 2009 as a result of Griffin’s quest for new premium, designer-quality materials. This led Griffin to Chilewich’s woven vinyl, and now the partnership is excited to introduce a new weave to the mix – Rib Weave.
Sandy Chilewich, Founder and Creative Director of Chilewich | Sultan, elaborates: “Your phone is in your hand, on the table and next to your bed. Like a watch, it is part of your everyday life. However, your phone provides a very tactile experience, and the texture and feel of my new Rib Weave is wonderful to the touch. I also feel that its subtle neutral palette works for both men and women equally and it is a sophisticated accessory that really says something about you.”
The new Elan Form Chilewich, Rib Weave, is now available in five colors – black, coconut, mahogany, pearl and toffee – and will retail for $39.99 at Apple Retail Stores and online at Chilewich.com and GriffinTechnology.com.
For a video and more information about the Griffin + Chilewich collaboration, visit www.griffintechnology.com/chilewich.
About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.
About Chilewich | Sultan LLC
Sandy Chilewich is the founder and creative director of Chilewich | Sultan LLC, a New York based company owned with her partner and husband Joe Sultan. Chilewich, the brand, is renowned worldwide for their modern interpretation of underutilized materials and manufacturing processes. Their textiles have transformed how people dress their tables at home and in restaurants around the globe, while their floor coverings provide a clean contemporary high performance textile underfoot.