Griffin Press Room
Griffin + Chilewich Expand Collection of Stylish Woven Cases for iPhone
NASHVILLE, TN – April 24, 2013 - Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and Chilewich | Sultan LLC, the design innovator of modern vinyl textiles, today announce the expansion of their collaboration with the introduction of Elan Form Chilewich for iPhone 5.
The new collection features Chilewich’s Mini Basketweave design, a signature two-over-two weave. Three bright new colors are available in Confetti, Turquoise and Bloom, in addition to a more neutral color, Light Grey. A sturdy and impact-resistant Griffin-engineered shell provides the foundation of the case. Chilewich’s Mini Basketweave is wrapped around the shell, resulting in a case that is both rugged and beautiful. The low-profile case design accommodates most charging docks and is easy to clean.
“Griffin has enjoyed a successful partnership with Chilewich for the past four years,” said Keavy Murphree, Product Line Manager at Griffin Technology. “We are proud to continue our partnership by offering the stylish yet functional Elan Form Chilewich case for iPhone 5."
Sandy Chilewich says, “My signature textiles sit uniquely among the wide variety of phone case options available. These are quiet and elegant and the texture feels good in your hand. In a sense I got to ‘dress’ this modern icon and the simplicity of my woven texture is faithful to the iPhone’s minimal design.”
The first Griffin + Chilewich accessory, Elan Form Chilewich, Mini Basketweave, for iPhone 3GS, launched in November 2009. The partnership originally began with Griffin’s quest for new premium, designer-quality materials, a search that led to woven vinyl. No designer has put more thought and development into woven vinyl than Sandy Chilewich, founder and creative director of Chilewich | Sultan LLC. A dialogue began between the two companies and a unique opportunity to collaborate emerged.
The new Elan Form Chilewich, Mini Basketweave, for iPhone 5 is available in four colors – Confetti, Turquoise and Bloom with grey shell and Light Grey with black shell - and will retail for $39.99 at store.griffintechnology.com/chilewich-for-iphone-5 and www.chilewich.com.
For a video and more information about the Griffin + Chilewich collaboration, visit www.griffintechnology.com/chilewich
About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic® and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com, www.facebook.com/griffintech and on Twitter, @griffintech.
About Chilewich | Sultan LLC
Sandy Chilewich is the founder and creative director of Chilewich | Sultan LLC, a New York based company owned with her partner and husband Joe Sultan. Chilewich, the brand, is renowned worldwide for their modern interpretation of underutilized materials and manufacturing processes. Their textiles have transformed how people dress their tables at home and in restaurants around the globe, while their floor coverings provide a contemporary high performance textile underfoot.