Griffin Press Room

Griffin + Chilewich Unveils Elan Form Chilewich for iPod touch

Nashville, TN — July 21, 2010 — Griffin Technology Inc., maker of ingenious ways to power, play, protect, and connect, today unveiled an expansion in their partnership with Chilewich | Sultan LLC, with Elan Form Chilewich for iPod touch. The new case, based on the best-selling case for iPhone 3GS, is now available in three colors, including new Turquoise and Aluminum, at Apple Retail Stores.

“Griffin and Chilewich, together, have created a case unlike anything else on the market, both in terms of style and quality,” said Paul Griffin, founder and CEO of Griffin Technology. “We are pleased to introduce Elan Form Chilewich for iPod touch, as well as new colors, to this popular collection.”

Elan Form Chilewich begins with a durable and impact-resistant Griffin-engineered polycarbonate shell. Chilewich Mini Basketweave woven vinyl fabric is wrapped around the shell, resulting in a case that is both rugged and beautiful. The woven textile is easy to keep clean and designed to look great for a lifetime. The two-piece Griffin EasyDock™ design provides access to all controls and ports, and allows quick docking without removing the case. The result is a distinct combination of style, comfort, and durability for iPod touch.

The Griffin + Chilewich Co-Op Initiative today introduced two new colors: Turquoise and Aluminum. These colors, in addition to classic Gravel, are available on Elan Form Chilewich for iPod touch. In any color, Elan Form Chilewich remains the essential complement to a fashionable tech lifestyle.

Pricing and Availability
The new Elan Form Chilewich for iPod touch, $39.99, is now available at Apple Retail Stores, and online at www.griffintechnology.com/coop/chilewich.

About Griffin Technology
Founded on a kitchen table in 1992, Griffin Technology Inc. has grown into one of the world's largest providers of personal computing and digital media accessories. Unique and prolific designs such as iTrip, PowerMate, iFM, iMic and Evolve have inspired numerous accolades and frequent imitation. Today, Griffin products are still conceived, designed and developed in-house and push the envelope of the industry they helped create. The Co-op Initiative marks another step forward, pairing Griffin engineers with top fashion, art and cultural innovators to create personal technological statements. Learn more about the Co-op Initiative, as well as Griffin's entire range of ingenious designs, at www.griffintechnology.com.

 

About Sandy Chilewich
Sandy Chilewich, the entrepreneurial and artistic spirit behind HUE, the hosiery firm she co-founded in 1978 and sold in 1991, opened her namesake New York-based studio/textiles laboratory in 1997. She introduced her next design-quake with RayBowlTM in 1997. In 2000 Chilewich introduced mats for the tabletop and the floor and bags for all sorts of uses - the first of her durable, easy-to-clean, woven vinyl designs in an assortment of colors and textures. That initial, wildly successful launch spawned an expanding range of products for an ever-greater variety of applications; today the washable vinyl textiles include those made of spun, tufted, and pressed vinyl. www.chilewich.com/about/sandy

 

About Chilewich l Sultan LLC
Chilewich l Sultan LLC, the umbrella venture of textile innovator Sandy Chilewich and Joe Sultan, her architect husband and creator of the firm's contract line, produces a highly eclectic and modern collection of durable, easy-to-clean, U.S.-made fabrics. The company divides its striking and elegant vinyl-based designs into five distinct branches: Chilewich, Chilewich E-store, Chilewich Contract, Chilewich Hospitality, and Chilewich for The Shade Store (its first foray into licensed products). Intended for use in the fullest possible spectrum of residential and commercial applications and available in a palette that includes a bevy of neutrals, brights, metallics, and patterns, Chilewich vinyl textiles suit the gamut of styles from modern to contemporary, and traditional. www.chilewich.com

   

© 2010 Griffin Technology Inc. EasyDock is a registered trademark of Griffin Technology Inc. Co-op Initiative is a trademark of Griffin Technology Inc. Chilewich is a registered trademark of Chilewich l Sultan LLC. iPod and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other product names and trademarks are property of their respective companies.

   

Contacts

Griffin Technology Inc.
Jackie Ballinger
615.399.7000  x271
jackie@griffintechnology.com

Chilewich l Sultan LLC
Kara Tobin, Tobin and Tucker
212.879.5776
karatobin@tobinandtucker.com

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