Griffin Press Room

Griffin Technology Announces its DriveSafe Initiative and Family of Handsfree In-Car Solutions

Devices designed to reduce driver distraction, including the all-new RoadTrip HandsFree and BlueTrip DualConnect

Nashville, TN — January 5, 2011 — Griffin Technology Inc., maker of innovations for everyday life, today unveiled DriveSafe, a major new initiative in automotive accessory design and usage. DriveSafe is a comprehensive range of in-car products designed to limit driver distractions from smartphones and mobile devices. The DriveSafe family includes a number of Griffin devices, including the new RoadTrip HandsFree and BlueTrip DualConnect, both featured products for CES 2011. The entire DriveSafe family is on display during CES in the Griffin booth, iLounge Pavilion — North Hall #4727.

"DriveSafe is not just a family of products. It's a philosophy of safer driving behaviors that encourages drivers to keep their hands on the wheel and eyes on the road," said Mark Rowan, President of Griffin Technology. "Bluetooth headsets are declining in popularity, and integrated in-car solutions are too expensive. Our DriveSafe products are designed for the real world, priced for everyone, and contain all the great Griffin in-car features drivers expect."

DriveSafe products are designed to help drivers by removing distractions caused by their smartphones or mobile devices. As mobile technology has developed, feature sets have expanded, and drivers have more potential distractions than ever before. Because their phones do more, drivers are encouraged to do more with them; but the devices, themselves, have become more complicated to use, demanding more of a driver's attention. These distractions are visual, physical, and cognitive; combined, they cause more than 1 million crashes annually in North America alone (AAA Foundation). For this reason, a number of states have created handsfree laws, limiting the ways drivers can use their phones. But handsfree solutions can often be impractical or uncomfortable, like Bluetooth headsets; or prohibitively expensive, such as integrated in-car systems. In spite of the extra expense, they sometimes fail to account for everyday smartphone needs, like charging and music playback. This led Griffin designers to ask the question, "How do we handle the reality of smartphones on the road?"

The answer is Griffin's DriveSafe family of handsfree devices. DriveSafe features new and proven Griffin devices, ranging from cables to integrated FM transmitter and Bluetooth devices, and everything in between. No matter the DriveSafe device, drivers are provided with simple, useful in-car accessories that help drivers keep their eyes on the road, their hands on the wheel, and their minds on the task at hand, while also staying in compliance with local laws. DriveSafe products fit every budget, from Griffin's HandsFree Mic + AUX Cable, to the new, feature-filled RoadTrip HandsFree and BlueTrip DualConnect. The full DriveSafe lineup, with feature sets for each product, can be found at www.griffintechnology.com/drivesafe.

The DriveSafe family of products will be featured in the Griffin booth during CES, iLounge Pavilion — North Hall #4727, including the brand-new RoadTrip HandsFree and BlueTrip DualConnect:

RoadTrip HandsFree
RoadTrip HandsFree is Griffin's complete in-car solution for iPhone, iPod, and all Bluetooth-enabled smartphones. RoadTrip HandsFree holds your iPhone or iPod securely in place on a flexible steel neck, in a cleverly designed cradle that accommodates most cases. The powerful FM transmitter sends music wirelessly to your car's FM radio, and features all the same great Griffin innovations of our standard RoadTrip, like: SmartScan, user-defined presets, SmartSound signal adjustment, and tactile remote control buttons.

You can also use RoadTrip HandsFree as a handsfree speakerphone in your car. RoadTrip's built-in microphone picks up your voice, and your caller's voice plays through your stereo speakers. RoadTrip's handsfree phone features work with iPhone and any other Bluetooth-enabled phone, even when another device is occupying RoadTrip's dock. When a call comes in, just touch RoadTrip's phone button and your call plays through the car's speakers. Touch the button again to end the call. Raised buttons that provide tactile feedback allow drivers to answer calls without taking their eyes off the road.

BlueTrip DualConnect
BlueTrip DualConnect is a handsfree in-car solution with a footprint so small you won't even notice it's there. BlueTrip plugs discreetly into your car's 12 volt accessory socket to satisfy its own modest power requirements. It connects to your iPhone or other smartphone wirelessly via Bluetooth. (It also works with iPad and other Bluetooth-enabled devices.) From there, BlueTrip gives you a choice of ways to get the music from your player to your car stereo. It can broadcast the music to your car's FM radio via FM transmitter, or you make a physical connection from BlueTrip to your car stereo's AUX-In port. When a call comes in, BlueTrip's built-in microphone clearly picks up your voice while playing call audio through the car speakers.

To learn more about the DriveSafe Initiative and its family of products, visit www.griffintechnology.com/drivesafe.

Pricing and Availability
RoadTrip HandsFree, $99.99, will be available in January 2011. BlueTrip DualConnect, also $99.99, will be available during the first quarter of 2011.

About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile, and personal technology. Unique products such as iTrip®, PowerMate®, iFM®, iMic®, and Evolve® Wireless Speaker System have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed, and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com.

© 2011 Griffin Technology Inc. DriveSafe, RoadTrip, and BlueTrip are registered trademarks of Griffin Technology Inc. iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc. All other product names and trademarks are property of their respective companies.

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