Griffin Press Room
Griffin Technology Collaborates with Chilewich l Sultan LLC
Griffin + Chilewich = Great Engineering and Great Design
Nashville, TN – November 10, 2009 – Griffin Technology Inc., the creative leader in ingenious peripherals for iPhone, iPod, Mac and PC, today announces a collaboration with Chilewich l Sultan LLC, the design innovator of modern vinyl textiles. The result is a collection of accessories, co-branded: Griffin + Chilewich.
The first Griffin + Chilewich accessory, Elan Form Chilewich for iPhone 3GS, launches today at select Apple Retail Stores and the MoMA Design Store, as well as online at www.apple.com/store, www.momastore.org and www.griffintechnology.com.
The partnership began with Griffin's quest for new premium, designer-quality materials, a search that led to woven vinyl. No designer has put more thought and development into woven vinyl than Sandy Chilewich, founder and creative director of Chilewich l Sultan LLC. A dialog began between the two companies and a unique opportunity to collaborate emerged.
"Weaving with extruded vinyl yarn provides me with endless design possibilities...the intrinsic sheen of the yarn, its durability and the fact that it can be washed makes the finished textile modern, elegant, and functional." - Sandy Chilewich, Chilewich l Sultan LLC
"As technology becomes more integrated in our lives, it's a natural extension for people to want something that represents them," says George Campbell, Director of Industrial Design at Griffin Technology Inc. "For this reason, fashion is a natural fit with technology."
As its first offering in a collection of accessories featuring Chilewich Mini Basketweave woven vinyl, the Griffin + Chilewich cooperative introduces Elan Form Chilewich for iPhone 3GS. A durable and impact-resistant Griffin-engineered polycarbonate shell provides the foundation of the case. Chilewich's Mini Basketweave is wrapped around the shell, resulting in a case that is both rugged and beautiful. The woven textile is easy to keep clean and designed to look great for a lifetime. The two-piece Griffin EasyDock™ design provides access to all controls and ports, and allows quick docking without removing the case.
Available in two colors – Gravel and Light Grey – Elan Form Chilewich for iPhone 3GS is a distinct combination of style, comfort, and durability that is the essential complement to a fashionable tech lifestyle. For more information on the Griffin + Chilewich partnership, visit www.griffin-chilewich.com .
Pricing and Availability
About Griffin Technology
Founded on a kitchen table in 1992, Griffin Technology Inc. has grown into one of the world's largest providers of personal computing and digital media accessories. Unique and prolific designs such as iTrip, PowerMate, iFM, iMic and Evolve have inspired numerous accolades and frequent imitation. Today, Griffin products are still conceived, designed and developed in-house and push the envelope of the industry they helped create. The Co-op Initiative marks another step forward, pairing Griffin engineers with top fashion, art and cultural innovators to create personal technological statements. Learn more about the Co-op Initiative, as well as Griffin's entire range of ingenious designs, at www.griffintechnology.com.
About Sandy Chilewich
Sandy Chilewich, the entrepreneurial and artistic spirit behind HUE, the hosiery firm she co-founded in 1978 and sold in 1991, opened her namesake New York-based studio/textiles laboratory in 1997. She introduced her next design-quake with RayBowl™ in 1997. In 2000 Chilewich introduced mats for the tabletop and the floor and bags for all sorts of uses – the first of her durable, easy-to-clean, woven vinyl designs in an assortment of colors and textures. That initial, wildly successful launch spawned an expanding range of products for an ever-greater variety of applications; today the washable vinyl textiles include those made of spun, tufted, and pressed vinyl. www.chilewich.com/about/sandy
About Chilewich l Sultan LLC
Chilewich l Sultan LLC, the umbrella venture of textile innovator Sandy Chilewich and Joe Sultan, her architect husband and creator of the firm’s contract line, produces a highly eclectic and modern collection of durable, easy-to-clean, U.S.-made fabrics. The company divides its striking and elegant vinyl-based designs into five distinct branches: Chilewich, Chilewich E-store, Chilewich Contract, Chilewich Hospitality, and Chilewich for The Shade Store (its first foray into licensed products). Intended for use in the fullest possible spectrum of residential and commercial applications and available in a palette that includes a bevy of neutrals, brights, metallics, and patterns, Chilewich vinyl textiles suit the gamut of styles from modern to contemporary, and traditional. www.chilewich.com
© 2009 Griffin Technology Inc. EasyDock is a registered trademark of Griffin Technology Inc. Co-op Initiative is a trademark of Griffin Technology Inc. Chilewich is a registered trademark of Chilewich l Sultan LLC. All other product names and trademarks are property of their respective companies.