Griffin Press Room

Train with the adidas miCoach app everywhere with the launch of an ultra-light smartphone armband

Nashville, TN/Herzogenaurach, Germany — October 7, 2010 — Mobile accessory specialist Griffin Technology Inc., and sports goods manufacturer adidas, today announced their cooperation to produce a miCoach Sport Armband. The ultra-lightweight armband, available for iPhone, iPod touch, and other smartphones, is the result of a design collaboration between Griffin and adidas, purpose-built for use with adidas’s new miCoach personal trainer software.

“This armband design is the perfect companion for adidas miCoach users worldwide,” said Paul Griffin, Founder and CEO of Griffin Technology. “We're excited about the opportunity to partner with adidas, one of the most recognized and respected sports brands in the world.”

“Innovative mobile wear solutions are an essential element of the miCoach experience,” said Andrew Graham, Director of miCoach Mobile. “We look for best in class partners and are pleased to be working with Griffin.”

The adidas miCoach armband is specially built to go the distance with you and your adidas miCoach training regimen, and is available in two versions—one for iPhone and iPod touch, and one for various smartphone devices. The ultra-lightweight performance nylon wraps around your upper bicep, and a sweat-proof, touch-through screen cover protects your device while you use it. An inline pocket holds your house or gym key, and a strategically placed port accepts headphones.

Pricing and Availability
The adidas miCoach Armband, $29.99, is now available in two versions—one for iPhone and iPod touch, and one for universal smartphone—at major retailers that sell Griffin products, including Best Buy, adidas retail stores, and online at www.griffintechnology.com.

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit www.adidas.com.

About Griffin Technology
Founded on Paul Griffin's kitchen table in 1992, Griffin Technology Inc., is today one of the world's foremost creators of accessories for home, mobile and personal technology. Unique products such as iTrip, PowerMate, iFM, iMic and Evolve have broken new ground in consumer electronics and created loyal fans the world over. Today, Griffin products are conceived, designed and developed in-house and continue to push the envelope of the industry they helped create. Learn more about Griffin's entire range of ingenious designs at www.griffintechnology.com.

© 2010 Griffin Technology Inc. adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group. iPhone is a trademark of Apple Inc., registered in the US and other countries. All other product names and trademarks are property of their respective products.

Media Contacts:

Griffin Technology Public Relations
Jackie Ballinger
Tel +1 615 399 7000
Jackie@griffintechnology.com

adidas Global Public Relations
Rosie Holden
Tel +49 9132 84 4869
Mobile +49 160 884 4869
Rosie.Holden@adidas.com

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